London, 7 May 2025
LifeSight, WTW’s defined contribution (DC) master trust, celebrates its 10-year anniversary this month, cementing its position as one of the UK’s leading pension providers. Since launching in 2015, LifeSight has grown to include nearly half a million members and over £22 billion in assets under management (AuM). So far in 2025, LifeSight has already onboarded five new appointments, adding 20,000 new members with an estimated £800m in AuM.
Over the past 10 years, LifeSight’s success has been based on three main areas:
Strong independent governance, demonstrated by LifeSight’s independent Trustee Board which oversees every major decision to make sure that members interests are best served.
Member engagement has been a key priority to make sure that the technology, tools and resources available to members are easy to understand, engaging and valuable to their needs. For example: the LifeSight ageOmeter tool which helps members easily model when they can afford to retire; a mobile app that allows members to access their accounts from any device; and a personalised video for each member explaining their annual pension statement.
Long-term sustainable investment returns, driven by WTW’s institutional investment expertise. For the year-end 2024, LifeSight has been named* as one of the top performing UK pension providers for investment returns for younger savers, based on innovation and diversification. For example, last year LifeSight invested in a private equity LTAF, to provide DC savers with access to diversified private market investment.
This focus on strong governance, member engagement and sustainable investment returns led LifeSight to become the first master trust to be authorised by the Pensions Regulator in 2019. Since then, LifeSight has grown steadily to become one of the largest master trusts in the UK.
Simon Ellis, Chair of Trustees, for LifeSight, said: “LifeSight has had a remarkable journey so far, based on its strong commitment to members and desire to make pensions saving easier to understand and more engaging. LifeSight is well positioned to continue innovating and engaging pension scheme members for the next decade and beyond.”
Jelena Croad, Head of LifeSight UK, said: “We are incredibly proud to celebrate LifeSight’s 10-year anniversary. Over the past decade, we have grown from a new entrant in the market to one of the UK’s leading pension providers, with nearly half a million members and over £22 billion in assets under management. Our success is a testament to our unwavering commitment to strong governance, member engagement, and sustainable investment returns. We are excited to continue this journey and look forward to serving even more members in the years to come.”
LifeSight milestones since inception:
- 2015: LifeSight launched as a UK master trust with an independent Trustee board
- 2018: LifeSight is the first master trust to introduce ESG investment strategy in the default fund
- 2019: LifeSight is the first UK master trust to be authorised by the Pensions Regulator
- 2019: LifeSight mobile app launched
- 2021: LifeSight reaches £10bn in AuM, and 225,000 members
- 2021: LifeSight announces $1bn investment in new Climate Transition Index Fund
- 2022: LifeSight launches new objective-based post-retirement investment options for members
- 2023: LifeSight launches personalised online carbon footprint tool for members
- 2024: LifeSight invests in UK private equity LTAF
- 2024: LifeSight reaches £22bn in AuM and over 425,000 members
Notes to editors
Media Contact
Jamie Kilduff:
+44 (0)20 7170 3746
